随着市场经济的不断发展,尤其是贸易型企业竞争日益激烈,积极拓展营销网络与渠道成为企业赢得成功的关键因素。波士顿咨询研究报告《渠道为王:企业的竞争法宝和取胜之道》,为企业的发展指明了战略关键点和可能的前进道路。国有企业作为国民经济稳定发展的主力军,率先突破地域局限,开始立足总部、布局全国、面向世界,初见成效。但是,营销网络和渠道的布局也为企 With the continuous development of market economy, especially the increasingly fierce competition in trade enterprises, actively expanding the marketing network and channels has become the key factor for the success of enterprises. The Boston Consulting Research, “The Channel is the King: The Magic Weapon of Your Business and the Way to Win,” sets out the strategic key points and possible ways forward for your business. As the main force for the steady development of the national economy, state-owned enterprises took the lead in breaking through geographical limitations and started to make their initial achievements based on their headquarters, their layout in the whole country and the world. However, the marketing network and channel layout is also a business