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马克思主义大众化传播要提高宣传质量、引导社会舆论,反馈机制的构建就显得十分重要。目前,在马克思主义大众化传播过程中,受众信息反馈的渠道主要有以下几种:受众来信、来电、来访;座谈会;社会调查;专家、学者层的评论反馈等。马克思主义大众化传播反馈机制的构建可从以下方面努力:建立灵敏高效的反馈信息收集系统;营造畅所欲言的信息反馈氛围;重视和加强信息“后反馈”工作。
The popularization of Marxism It is very important to improve the quality of publicity and guide the construction of public opinion and feedback mechanism. At present, in the popularization and dissemination of Marxism, audience information feedback channels mainly include the following: a letter from the audience, calls, visits; seminars; social surveys; expert, scholar-level comments and feedback. The construction of a mass communication feedback mechanism in Marxism can be achieved through the following aspects: establishing a sensitive and efficient feedback information collection system; creating an atmosphere of feedback that is open to the public; and emphasizing and strengthening the information “post-feedback” work.