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在供给侧结构性改革不断深化的背景下,传统电视行业如何加快转型升级和创新发展,成为备受学界和业界关注的议题。本文以媒体融合背景下的传统电视机构为研究对象,围绕供给侧改革的理论脉络与实践经验,从内容侧、生产侧和营销侧等三个方面就开辟电视媒体的内容产制和实践创新路径进行分析探讨,为我国传统主流媒体机构深入实施供给侧改革战略、提升舆论工作影响力提供镜鉴。
Under the backdrop of deepening structural reforms on the supply side, how to speed up the transformation and upgrading and innovation and development of the traditional television industry has become a subject of much academic and industry concern. Based on the theory and practice of supply-side reform, this paper explores the system of production and practice of content in TV media from three aspects: content, production and marketing To analyze and discuss, provide a mirror for our country’s traditional mainstream media organizations to thoroughly implement the supply-side reform strategy and enhance the influence of public opinion work.