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经销商作为企业市场营销中的重要一环,对于产品的销售和市场的经营有着举足轻重的作用,然而随着中国经济的不断成熟与网络社会的不断发展,以及企业争相效仿的渠道扁平化战略日益严峻,经销商的整个经营环境都在发生改变,现在经营的生态体系正在被各方兴起的力量所打破,传统的经销商已经处于一个严峻的生存环境下,物竞天择的市场竞争规律,让传统的经销商不得不去面对这样的痛苦,并且必须思考未来如何进化。
As an important part of corporate marketing, distributors play a decisive role in product sales and market operations. However, as China’s economy continues to mature and the network society continues to develop, and companies are striving to emulate the channel’s flattening strategy. Increasingly severe, the dealer’s entire operating environment is changing, and now the operating ecosystem is being broken by the rising power of all parties, the traditional dealers have been in a severe living environment, natural competition and market competition rules Traditional distributors have to face this kind of pain and must think about how the future will evolve.