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新闻与广告是传媒赖以生存的两大支柱,两者有严格的界限,同时又互有联系。从真实性和及时性上看,新闻和广告的宽松程度不尽相同,从二者来源看又互有联系和转化。新闻是舆论上的一大监察机构,且其监察的威慑力远远大于其他个人团体或组织。但是一切要以一定的新闻自由为前提。而广告则是一种相对轻松、束缚较少的传播方式,尤其是网络大行其道的今天,人们越来越依赖虚拟地东西时,广告则变得更加重要。但这也要求有相应地法律法规来约束,以虚中求实,从而保证消费者的权益与广告地持续健康发展。
News and advertising are the two pillars on which the media depends for its existence. Both have strict boundaries and are interconnected at the same time. In terms of authenticity and timeliness, the looseness of news and advertising varies from source to source and from each other. News is a major oversight body in public opinion and its monitoring is far more deterrent than other individual groups or organizations. But everything must be premised on certain freedom of the press. Advertising, on the other hand, is a relatively easy and less restrictive means of communication. Especially with the advent of networks, advertising becomes even more important as people become more dependent on virtual things. However, this also requires the corresponding laws and regulations to restrain, in order to truth-seeking, so as to ensure the rights and interests of consumers and advertising to continue the healthy development.