月亮,究竟是哪里的圆?外国的月亮,也许因为遥不可及,也许因为传统印象,总让人感到是最好的。对于大部分中国人来说,对设计业的印象一如对月亮的感觉一样,总觉得国内的设计,与外国的相比,总是相差一截。这一心态,完全是一些制造业过分奉行抄袭外国设计而造成。诚然,与其它先进国家比较,我们的产品设计业起步较迟;而受重视程度,也远不及发达国家。但国内一些从事产品设计的公司,却默默地支持着本地一些有志在创新包装的厂商发展,一些独特的设计,甚至得到世界性的奖项,这都是大部分国内人鲜为知晓的荣誉。 The moon, where exactly is the circle? The foreign moon may be out of reach, perhaps because of traditional impressions, it always feels the best. For most Chinese people, the impression of the design industry is the same as the feeling of the moon. They always feel that the domestic design is always a little different from that of foreign countries. This mentality is entirely caused by the fact that some manufacturing industries have excessively pursued the plagiarism of foreign designs. Indeed, compared with other advanced countries, our product design industry started late; the degree of attention is also far lower than that of developed countries. However, some domestic companies engaged in product design have silently supported the development of some local local manufacturers who are interested in innovative packaging. Some unique designs have even won world awards. These are the honors that most people in China are unaware of.