从古至今,人类离不开“衣”;现代社会,服装更是充斥生活的每一角落,品牌种类名目繁多,令消费者眼花缭乱,品牌竞争也不断白热化。企业的最终目的是使自己的品牌在竞争中大放异彩,那么怎样合理有效的推广服装品牌,在推广中如何利用商业形象是本篇文章要讨论的问题。 Since ancient times, mankind can not do without “clothing ”; modern society, clothing is full of every corner of life, a wide variety of brand names, so that consumers dazzled, brand competition is also intense. The ultimate goal of business is to make their own brand shine in the competition, then how to promote a reasonable and effective apparel brand, how to use the promotion of the commercial image of this article to be discussed.