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有人说商场犹如战场。也正是因此,《孙子兵法》等军事书 籍受到中国企业家的青睐:学兵法以提升智慧,用兵法以制胜 对手。但是,战场毕竟不是商场,成功的战场事例不一定成为商 场的指挥指向。在国内企业内部变革的张力和国际化的压力 下,运用兵法管理不当的负面作用也日益显现,对规则制度的 践踏,“道”的衰落和“术”的盛行等,使兵法管理隐然成为笼 罩在国内企业上方的一道阴影。
Some people say that shopping malls like battlefields. It is precisely because of this, “Sun Tzu” and other military books are favored by Chinese entrepreneurs: learning military law to enhance intelligence, the use of military law to win opponents. However, the battlefield, after all, is not a shopping malls, successful battlefield cases do not necessarily become the mall's command point. Under the tension and internationalization pressure of domestic enterprises' internal reform, the negative effects of using the improper management of the military law have become increasingly apparent. Trampling on the rules and regulations, the decline of “Taoism” and the prevalence of “surgery” Management has suddenly become a shadow over the top of domestic enterprises.