加入WTO后,我国商业将逐步实行全面开放,国外大型商业企业将进驻中国,并立足长远求发展,这必将对我国民族商业在市场、管理、营销等方面造成强烈冲击,为此,我国商业企业必须提高自身的抗衡和竞争能力,在产权制度、经营机制、资本经营、市场营销、商业业态等方面进行一系列创新。 After China’s accession to the WTO, China’s commercial sector will gradually be fully liberalized. Large-scale foreign commercial enterprises will enter China and seek development in the long run. This will certainly have a severe impact on the national commerce in China in terms of market, management and marketing. To this end, China’s commercial Enterprises must improve their own competition and competitiveness, a series of innovations in the property rights system, operating mechanism, capital management, marketing, business operations and other aspects.