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在当前全球经济一体化的进程中,大到一个国家小到一个企业,都特别注意自己在公众心目中的形象和影响。随着中国加入WTO后,面对国外企业的竞争和压力,中国的企业必须迎接这种机遇和挑战,打造中国企业自己的经营形象。因而,本课题的研究对于发现我国企业经营形象对企业发展的影响、塑造的误区及怎样塑造我国企业良好的经营形象的方法和途径,具有一定的理论和实践意义。
In the current process of global economic integration, as small as a country, all pay special attention to its own image and influence in the public mind. With China’s accession to the WTO, facing the competition and pressure from foreign enterprises, Chinese enterprises must meet these opportunities and challenges and build their own business image. Therefore, the study of this topic has certain theoretical and practical significance for discovering the influence of the corporate image of our country on the development of the enterprise, the errors of shaping and how to shape the good business image of the Chinese enterprise.