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推荐理由危机公共关系一词早就有,危机公共关系的实践也越来越普及和壮大,危机公共关系行业也方兴未艾,多媒体状态下发生的软实力受损的危机事件越来越多,开展危机公共关系已经成为一种社会常态,危机公共关系越来越受到重视。但危机公共关系的理论一直停留在公共关系概论中的一个章节,专门论述公共关系的教材和专著是“寥若晨星”。和危机公共关系相邻的危机传播和危机管理理论飞速发展,其论著和教材面世很多。危机管理、危机传播和危机公关有不同的侧重和关注点,没办法相互替代。危机公共关系
Recommended reason Crisis Public relations has long been the term, the practice of crisis public relations is also becoming more and more popular and growing, the crisis of public relations industry is also in the ascendant, the soft state of multimedia occurred under the crisis of more and more crisis, the crisis Public relations has become a social norm, and public relations at crisis are getting more and more attention. However, the theory of crisis public relations has been stuck in a chapter of the introduction to public relations. The textbooks and monographs devoted to public relations are “rare morning stars.” The theory of crisis communication and crisis management, which is adjacent to the crisis public relations, is developing rapidly. Crisis management, crisis communication and crisis public relations have different emphasis and concern, there is no way to replace each other. Crisis public relations