According to the principle of the Triple Bottom Line, the enterprises not only need to fulfill the economic responsibility, but also need to fulfill the environmental responsibility and social responsibility. The article discusses the significant role played by the Triple Bottom Line(TBL) strategy and the execution of sustainability in achieving success by business enterprises. According to the principle of the Triple Bottom Line, the enterprises not only need to fulfill the economic responsibility, but also need to fulfill the environmental responsibility and social responsibility. The article discusses the significant role played by the Triple Bottom Line (TBL) strategy and the execution of sustainability in achieving success by business enterprises.