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在收视率日益成为传媒传播效果重要标尺的今天,面对越来越激烈的媒介竞争,本土化策略不失为县级台新闻栏目的制胜之道,新闻本土化的重要产物——方言民生新闻栏目逐渐成为不少地方的王牌之一节目。义乌电视台的《同年哥讲新闻》栏目正是在这样的大背景下应运而生并走红的。自2007年7月15日正式开播以来,以本土亲民的风格在当地赢得了相当高的美誉度。每天晚上六点半,
In the face of increasingly fierce media competition, as the audience rating becomes an important benchmark of the media dissemination effect day by day, the localization strategy can be regarded as the winning way for the county-level news column. The news localization of an important part of the news-dialect Become a trump card in many places. Yiwu TV’s “same year brother talk news” column is precisely in this context came into being and became popular. Since its official launch on July 15, 2007, it has won a very high reputation locally in the style of local people. Half past six every night,