目前我国中小城市营销缺乏科学性和系统性,缺乏长远性和连续性,城市发展“克隆”现象严重。新余作为经济欠发达地区的一个中小城市,在应对激烈的城市竞争过程中,要发挥城市营销的有效手段,加快城市建设,不断提升城市竞争力。 At present, the marketing of small and medium-sized cities in our country lacks of science and systematization, lack of long-term and continuity, and the phenomenon of “urban cloning” of urban development is serious. As a small and medium-sized city in an economically underdeveloped area, Xinyu should play an effective means of urban marketing in accelerating urban competition, accelerating urban construction and continuously improving its competitiveness.