品牌日渐成为重要的竞争手段,企业无不希望借助品牌立于不败之地。迄今,我国品牌“蒙尘”现象十分严重,使得中国许多品牌“黯然失色”。在此,笔者从擦亮品牌这个角度,进行深入剖析,以期中国品牌健康成长。化抱怨为赞美处理好顾客的抱怨,让服务超过顾客的期望值,是企业赢得顾客的最好方法。作为购买者,一 Brand has become an important means of competition, companies are all want to use the brand invincible. So far, the phenomenon of “dusty” brand in our country is very serious, causing many brands in China to “overshadowed.” Here, I polish the brand from this perspective, in-depth analysis, with a view to the healthy growth of Chinese brands. Complaint is the best way to win the customer's attention by complimenting the customer's complaint and letting the service exceed the expectation of the customer. As a buyer, one