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CCTV、省级卫视、凤凰卫视形成三个个性鲜明的阵营,CCTV 的优势和省级卫视的交叉覆盖各有千秋自不必说,但就凤凰卫视的运用,我以为大有文章可做。我有几个客户曾在凤凰卫视投播广告,他们从中大大受益,比如大红鹰、海王、红金龙等。为什么要这样说呢?是因为在凤凰卫视的广告投放的确给这些客户带来很多意外惊喜。如果有人正打算投放凤凰卫视,不妨听我说说对凤凰卫视的三个利用。
CCTV, provincial satellite TV and Phoenix Satellite Television have formed three distinctive camps. The advantages of CCTV and the cross coverage of provincial satellite television have their own merits. Needless to say, however, I think there is a lot of articles to be done for the application of Phoenix Satellite TV. I have several clients who have been advertising on Phoenix TV, and they have greatly benefited from it, such as the Red Eagle, Neptune, Red Dragon and so on. Why do you say this? Because advertising on Phoenix TV does give these customers a lot of unexpected surprises. If someone is going to launch Phoenix TV, may wish to listen to me about the three use of Phoenix TV.