创新的结果可能是吃到馅饼,也可能是掉进陷阱,盲目的创新极有可能导致企业掉进过快、过早、过度、过虚和封闭创新这五个陷阱。为此,企业的创新管理包含五个方面,那就是,对创新速度、创新时机、创新力度、创新类型以及创新机制管理。所以,对于志在做大、做强、做久的企业来讲,创新重要,如何管理创新,避免创新陷阱亦重要 Innovative results may be to eat pies, may also fall into the trap, blind innovation is most likely to lead to falling into the business too fast, too early, over, emptiness and closed innovation of these five pitfalls. To this end, the enterprise’s innovation management consists of five aspects, namely, the speed of innovation, timing of innovation, innovation, type of innovation and innovation management mechanism. Therefore, for those who are ambitious, strong and long-term enterprises, innovation is important, how to manage innovation and avoid innovation trap is also important