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《市场营销》是一门综合性应用科学,在高职院校开设该课程尤为要突出实践环节的教学,实践教学体系的合理构建需要充分考虑学生的学习特点及市场对学生知识及能力的需求。对于艺术设计专业学生来说,《市场营销》课程越来越受到重视,本文根据高职艺术设计专业学生生源特点、专业背景,结合市场营销课程本身的应用性和实践性,探索出一条适合高职艺术设计专业学生的《市场营销》课程教学道路。
“Marketing” is a comprehensive applied science. It is especially necessary to highlight the teaching of practice in setting up the course in higher vocational colleges. The rational construction of practical teaching system needs to fully consider the learning characteristics of students and the market demand for students’ knowledge and abilities . For art design majors, “marketing” course is paid more and more attention. According to the characteristics and background of students majoring in art design in vocational colleges, combined with the application and practice of marketing course itself, Vocational Art Design Students “Marketing” Course Teaching.