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一、电视视觉艺术存在的问题以及成因1.过度的视觉设计现状电视节目视觉设计包括舞台、灯光、色彩、字幕、电脑动画广告形式等所有可以通过视觉来表现的要素,其目的是为传递电视节目的节目信息,提升电视视觉艺术理念1。由于收视率竞争关系,电视综艺节目甚至新闻资讯类节目的画面需要加入广告信息,广告不仅仅以字幕形式表现在画面上,还融入舞台背景,场景道具,场景切换的电脑动画短片之中。其次,为了让观众停留在某个频
First, the existing problems of visual arts and causes of television 1. Excessive visual design status Visual design of television programs, including stage, lighting, color, subtitles, computer animation, advertising and other forms of all visual elements can be expressed for the purpose of transmitting television Program information to enhance the concept of television visual arts 1. Because of the competition in the ratings, the TV variety shows and even news programs need to include advertising messages. The ads are not only displayed on the screen in the form of subtitles, but also are integrated into computer animation shorts for stage backgrounds, scene props and scene switches. Secondly, in order to let the audience stay at a certain frequency