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近十年来,随着中俄两国关系的深入发展、中俄主题年活动持续举办、中俄“一带一盟”对接战略的提出,中俄主流媒体的合作传播水平不断提高,两国民众心理距离得以缩短,跨文化传播取得成效。中国国际广播电台(CRI)以合作传播作为对俄传播重要路径,通过与俄罗斯主流媒体进行活动合作、内容合作、机制合作和产业合作,有效提升对俄传播效果。展望未来,CRI应坚持合作传播,通过拓展立体覆盖空间、优化资源配置、丰富合作形式、完善议题设置,打造开放包容的“中俄媒体共同体”。
In the recent ten years, with the in-depth development of the relations between China and Russia, the theme year activities of China and Russia have continued to be held. The proposed docking strategy of China, Russia and the “One Belt and One Belt,” and the continuous promotion of cooperation and dissemination by the mainstream media between China and Russia, People’s mental distance has been shortened and cross-cultural communication has achieved results. China Radio International (CRI) regards cooperation and dissemination as an important route for its dissemination to Russia and effectively improves the dissemination effect to Russia through activity cooperation, content cooperation, mechanism cooperation and industrial cooperation with the mainstream Russian media. Looking to the future, CRI should adhere to the cooperation and dissemination, and create an inclusive and tolerant “Community of Chinese and Russian media” by expanding the three-dimensional coverage of space, optimizing the allocation of resources, enriching the forms of cooperation and improving the setting of issues.