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商业信函是随着市场经济的发展而逐渐兴起的一项新型邮政业务,在国外被称为 DM(Direct Mail)广告。商业信函尽管在我国兴起较晚。但发展很快,仅拿北京市邮政管理局为例,1992年一年就收寄商业信函794万件,以月均增长20％的速度发展。商业信函的兴起,使邮政通信传递的内容开始发生了变化。过去,我国邮政寄递的一向是传统信函,即群众的私信、政府机构和企事业单位的公函。因此,历史上曾经定义,邮政通信的主要任务是为党和国家通信服务,为广大人
Commercial letter is a new type of postal service that is gradually emerging with the development of market economy. It is also known as DM (Direct Mail) Advertising abroad. Business letters have lately emerged in our country. However, with the rapid development, taking the Beijing Post Administration Bureau as an example only, a total of 7.94 million commercial correspondences were received in 1992, aiming at an average monthly growth rate of 20%. The rise of commercial letters, the contents of the postal communications began to change. In the past, China’s postal delivery has always been a traditional letter, that is, the private letter of the masses, government agencies and enterprises and institutions of the letter. Therefore, it has been defined in history that the main task of postal communications is to serve the communications of the party and the state for the general public