当前的平面设计具有一定的独特性和直观性,是现代视觉传达的主要途径。我国历史文化悠久,传统哲学思想、文化精神、审美意识历经淘洗自成体系,构成了国人色彩观的根基和源泉。继承传统文化、挖掘传统色彩是我国现当代平面设计走向世界的至关重要的助力。色彩是一种很独特的东西,它是一种情感的语言,可以影响人们的心理,唤起人们内心最深处的情感。色彩是中国传统美学的重点要素,体现了我国传统的美术色彩观念,色彩的产生自人类社会开始,便伴随着人类文明的发展而不断成长。中中国传统色彩体系就是 The current graphic design has certain uniqueness and intuition, which is the main way of modern visual communication. Our country has a long history and culture. The traditional philosophical thinking, cultural spirits and aesthetic consciousness have been elucidated into a system that has formed the foundation and source of the people’s outlook on color. To inherit the traditional culture and tap the traditional colors is the vital assistance for our country’s contemporary graphic design to go to the world. Color is a very unique thing. It is an emotional language that can affect people’s psychology and arouse people’s deepest feelings. Color is the key element of Chinese traditional aesthetics, which embodies the traditional concept of art color in our country. Since the beginning of human society, color has grown with the development of human civilization. China’s traditional color system is