传统媒体与网络媒体间,并非此消彼长的简单替代关系,而是基于整体市场的增长及不同媒体间的协同效应,二者在增长同时,速度上的差异导致市场结构发生变化。 The traditional media and the online media are not simply substitutional relationships. They are based on the growth of the overall market and the synergies between different media. As the two are growing in speed, the differences in their speed lead to changes in the market structure.