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近年来,中国茶产业一直面临着供大于求的尴尬局面。不少专家在不同的场合不止一次振臂高呼,呼吁年轻人喝茶,培养年轻人的饮茶习惯。但年轻人对于喝茶这件事情的态度,似乎很微妙。作为年轻群体,他们有着自己独特的属性和看待事物的方式方法。但其中最突出的属性,我想在于年轻人对于互动的需求。他们不再属于被动接受知识、文化的一代了,他们渴望在平等的条件下,与中国传统文化进行沟通交流。因此,在移动互联网大环境中,出现了弹幕现象。
In recent years, the Chinese tea industry has been facing an embarrassing situation of oversupply. Many experts shout at different occasions more than once, calling on young people to drink tea and cultivate young people’s drinking habits. But the attitude of young people to drink tea seems very subtle. As a young group, they have their own unique attributes and ways of looking at things. But one of the most prominent attributes, I think, is the need of young people for interaction. They no longer belong to the passive generation of knowledge and culture. They are eager to communicate with Chinese traditional culture under equal conditions. Therefore, in the mobile Internet environment, there has been a barrage phenomenon.