论文部分内容阅读
为满足市场需求,2008年2月18-21日举办的科隆“国际家用电器博览会”的整体构架将有所变化。博览会的展览区将根据展品品牌、展品价位和参展公司的营销策略而划分。科隆国际展览有限公司执行副总裁沃尔夫冈·克兰兹先生说:“博览会构架的变化是为了满足家电产业区分产品质量的需求,我们希望强化品牌和质量的联系,这对中型企业尤其重要。”展出“Plus X Award”大赛获奖产品的“名品厅”和其它主题活动也将为博览会带来勃勃生机。
In order to meet the market demand, the overall framework of Cologne International Appliances Fair held on February 18-21, 2008 will be changed. The exhibition area of the fair will be divided according to the brand of the exhibits, the price of exhibits and the marketing strategy of the participating companies. Wolfgang Kranz, executive vice president of Cologne International Exhibition Co., Ltd., said: “The change in the fair’s structure is to meet the needs of the home appliance industry to differentiate product quality. We want to strengthen the brand-quality relationship, especially to medium-sized enterprises Important. ”“ Outstanding Hall of Fame Hall ”and other themed events at the show’s“ Plus X Award ”competition will also be a showcase for the fair.