论文部分内容阅读
网络具有低成本、即时性、跨地域性、互动性、以及多媒体等特性,既对传统产业的商业活动产生重大的变革,更促使消费者与业者直接交易、网络营销、通讯产业或其他e时代活动愈来愈普及。全年无休、不受地域国界限制的网络市场,更是替买卖双方创造了可观的市场商机。伴随网络发展进而变革传统的“网络营销”手法更成为近年来业者们关切的主题。
The low cost, immediacy, trans-regional, interactivity, and multi-media characteristics of the network not only bring about major changes in the commercial activities of the traditional industries, but also promote direct transactions between consumers and industry, network marketing, communications industry or other e-times Activities are more and more popular. Open all year round, without the restriction of geographical boundaries of the network market, but also for buyers and sellers to create a considerable market opportunities. With the development of the Internet and the transformation of the traditional “Internet marketing” approach has become a topic of concern to the industry in recent years.