中国的高档豪华轿车市场到底有多大?恐怕没有人敢现在就下断言。但这似乎并不妨碍那些高档豪华品牌满怀希望地纷至沓来。欧美品牌自不必说,而最近呈现出的一个新趋势是,日系豪华品牌正逐渐发力,加入中国高档车市场领域的角逐。所谓日系豪华品牌,实际上指的就是丰田的雷克萨斯、本田的阿库拉和日产的无限。这三个品牌相继诞生于上个世纪80年代中后期,彼时的日本车厂已经不满足于在北美中低端汽车市场的扩张,纷纷谋求参与到此前一直被欧美品牌垄断的高档豪华轿车市场的竞争,以便攫取更大的利润。但为了摆脱已经深植于北美消费者心目中的“廉价”印象,重塑一个全新的品 China’s luxury car market in the end how much? I am afraid no one dared to assert now. But this does not seem to prevent those luxury luxury brand after another hopeful. Needless to say, Europe and the United States need to say that the brand, but recently showed a new trend is that Japanese luxury brands are force, to join the field of high-end car market in China. The so-called Japanese luxury brands, in fact, refers to the Toyota Lexus, Honda’s Akula and Nissan unlimited. These three brands have been born in the late 1980s, when the Japanese auto makers have been satisfied with the expansion of the low-end car market in North America, have sought to participate in the luxury car market has been monopolized by European and American brands Competition, in order to grab greater profits. But in order to get away with the impression of “cheapness” already in the hearts of North American consumers, to reshape a whole new product