电子商务在转型与升级中再度面临“寒冬”。这次的寒冬与08年全球金融危机导致的整个互联网市场的精神不济不同,问题出现在电子商务内部。首先,热闹了将近两年的团购网站整体坐了一趟跳楼机;之后,“蚂蚁”战“大象”的淘宝战引发轩然大波, E-commerce once again faces “winter” in the transformation and upgrading. This winter is not the same as the entire Internet market caused by the global financial crisis in 2008. The problem appeared in the internal e-commerce. First of all, the bustling group buy site for nearly two years as a whole took a trip jumped to the floor machine; after that, the “Taobao war” “Ant” “Elephant” war caused a great uproar,