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商标是无形的资产。世界上最有价值的资产是产品的名牌。那么,名牌的商标价值是怎样计算出来的,美国《金融世界》采用世界著名的英国商标Interbrand Croup公司制定的一项简化公式来对商标的价值进行评估。
Trademarks are intangible assets. The world’s most valuable asset is the brand name of the product. Then, how is the brand value of the brand name calculated? The United States “Financial World” uses a simplified formula developed by the world-famous British trademark Interbrand Croup to evaluate the value of the trademark.