京郊的一个体育场上,和着震耳欲聋的锣鼓声,排列整齐的仪仗队彩旗飘扬,阳光照耀下的跑道上秩序井然地站着许多选手,高音里也播放着激情昂扬的乐曲,这就是李宁公司年度运动会的开幕式现场。把“崇尚运动”作为企业核心价值观的重要一点,并不只是因为李宁公司是生产体育用品的公司。北京李宁体育用品有限公司的人力资源总监戴倩说:“而是因为运动塑公司的文化。” 灌输核心价值观戴倩这样介绍李宁公司的使命和愿景:“我们的使命是致力于专业体育用品的创造, On a stadium in the suburbs of Beijing, with the deafening drumbeats, the well-arranged guardian flags fluttered, and many players stood in order on the runway under the sun. High-pitched music was played in the treble, which was Li Ning’s annual The opening ceremony of the games. The important point of ”relying sports“ as a core corporate value is not just because Li Ning is a company that produces sporting goods. Dai Qian, director of human resources at Beijing Li-Ning Sports Goods Co., Ltd., said: ”It’s because of the culture of the sportswear company.“ Instilling core values ​​Dai Qian introduced Li Ning’s mission and vision: ”Our mission is to commit ourselves to professionalism." Sporting goods creation,