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电力营销数据早已呈现出数量大、实时性和多样化的性质,预示着电力营销也逐渐步入大数据时代,而在大数据中所蕴含和潜藏的数据价值,则需要不断地进行挖掘和发现。目前电力营销领域仅处于对营销基础数据的初加工及展现,针对用电趋势、用电习惯等数据的内部挖掘深度远远不够,营销信息系统间总量数据、业务进度及完成情况等信息还未实现完全共享,数据本身的价值还远未发挥,值得我们去探索和发现。
Electricity marketing data has been showing a large number of real-time and diversified nature, indicating that power marketing has gradually entered the era of big data, and data contained in the hidden and hidden value of the data, you need to continue mining and discovery . At present, the field of electric power marketing is only in the initial processing and presentation of the basic marketing data. The internal excavation of data such as the trend of electricity use and the habits of using electricity is far from enough. The total amount of information among marketing information systems, the progress of the business and the completion of such information Not fully shared, the value of the data itself is far from play, it is worth to explore and discover.