现代名牌战略是产品质量与规模的统一,名牌必须建立在规模经济基础之上,有了规模才能提高竞争力和知名度,形成特色和优势。一个企业要登上国内外市场的舞台,深入消费者上帝的殿堂,驶向成功的彼岸,就必须正确运用名牌战略,创立、培育和提高自己的名牌产品,注重名牌效应,发挥名牌优势,促使企业迅速从区域中崛 The modern brand strategy is the unification of product quality and scale. The brand name must be built on the basis of economies of scale. With scale, we can improve our competitiveness and reputation, and create features and advantages. When a company wants to enter the stage of domestic and foreign markets, go deep into the halls of the consumer God, and sail to the other side of success, it must correctly use the brand strategy, create, cultivate and improve its own brand-name products, pay attention to brand-name effects, and give full play to the brand-name advantages. Enterprises quickly emerge from the region