随着市场经济的不断发展,社会的不断进步,具备良好的公共关系素养以及公共关系能力已成为现代人才培养的重要标志。本文通过分析公共关系的一般特点,并结合应用型人才稀缺的公共关系能力,列举了几项公共关系改革举措,旨在更好的培养符合社会发展的应用型人才。 With the continuous development of market economy, continuous improvement of society, having good public relations literacy and public relations ability has become an important symbol of modern talent training. By analyzing the general characteristics of public relations and combining with the scarcity of public relations ability of applied talents, this paper enumerates several public relations reform measures aimed at better training applied talents in line with social development.