据资料显示,中国0到16岁的儿童有3.8亿,每年有1597.55万的新生儿出生。随着人们生活水平的提高,中国家庭中针对儿童的消费在逐年提高。目前,在儿童消费市场中,儿童食品消费平均占家庭总消费的50%以上,其中幼童食品花费较高,占总消费的68%。而儿童教育支出仅次于食品,占总消费的 According to statistics, there are 380 million children between the ages of 0 and 16 in China, and 15,975,500 newborns are born each year. As people’s living standards improve, the consumption of children in Chinese families is increasing year by year. At present, in the children’s consumer market, children consume an average of over 50% of total household consumption, of which young children spend more on food, accounting for 68% of the total consumption. The expenditure on children’s education is second only to food, accounting for total consumption