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随着全球经济的不断发展,广告在提升商品的国际市场知名度上扮演着越来越重要的角色。而一个好的商标就是这个商品最好的广告。一个好的商标不仅能够提升商品的发展,还可以增加商品的附加值。因此,各大企业无不处心积虑的设计一个可以促进他们商品发展的好的商标品牌。随着中国加入世界贸易组织,中国的产品将面临着巨大的机遇和强大的国际竞争。随着商品的大量进口与出口,越来越多的中国企业认识到好的商标是一笔巨大的财富。因此,如何翻译中国和国外的商标成了一个非常重要的问题。
With the continuous development of the global economy, advertising plays an increasingly important role in promoting the popularity of the international market of goods. A good trademark is the best ad for this product. A good trademark can not only enhance the development of goods, but also increase the added value of goods. Therefore, all the big companies are all thinking very hard about designing a good trademark brand that can promote the development of their products. With China’s accession to the World Trade Organization, China’s products will face enormous opportunities and strong international competition. With the massive import and export of goods, more and more Chinese enterprises recognize that a good trademark is a tremendous asset. Therefore, how to translate trademarks in China and abroad has become a very important issue.