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特许连锁作为一种现代营销形式,最初的起源是在19世纪80年代,美国胜家缝纫机公司建立了第一个经销商网络,经销人只需付费给胜家公司,就可以换取在一定区域内出售产品的权利。自此之后,特许经营便在具有发达商业体系的国家经济生活中不断涌现,并以其独特的经营机制显现出强大的生命力。特许连锁的形式具有如下特征:第一,特许连锁具有资产独立性的特征。特许连锁店之间以及连锁店与总公司之间的资产都是相互独立的,也
Chartered chain as a modern form of marketing, the original origins in the 1880s, the United States wins home sewing machine company established the first dealer network, dealers only pay to win the company, you can get in a certain area The right to sell the product. Since then, franchising has continued to emerge in the country’s economic life with a well-developed commercial system and has shown strong vitality through its unique operating mechanism. The form of franchise chain has the following characteristics: First, the franchise chain has the characteristics of asset independence. The assets between franchised chains and between chain stores and the parent company are independent and