本文由博弈理论的非零和概念导入,考察媒体文化给文学创作和人们的社会生活带来的负面影响,然后提出非零写作的新概念。重点强调非零写作的三个方面一是提倡跨文体写作;二是综合媒介与传统写作的特点而创造一种新文体;三是以第三种文化的视野进行创作。作者认为,严峻的问题是纸质书写结束以后,我们今后的文学创作方向将以何种方式发展。 This paper introduces the non-zero sum concept of game theory, investigates the negative influence of media culture on literary creation and people’s social life, and then proposes a new concept of non-zero writing. Three aspects of non-zero writing should be emphasized: one is to promote cross-style writing; the other is to create a new style based on the characteristics of media and traditional writing; and the third is to create with a third cultural perspective. The author believes that the serious problem is that after the end of paper writing, our future direction of literary creation will be developed in what way.