世界上有150多个国家和地区建立了版权制度,加强版权管理,尊重版权、保护版权、善用版权已是国际共识。面对新媒体时代在数字版权管理、保护和交易等多方面出现的全新问题,国内有内容强势的媒体越来越迫切完善版权管理。一些传媒机构高度重视、系统整体规划、有效管理实施版权战略,其相关做法,值得借鉴。 In the world, more than 150 countries and regions have established a copyright system. It is an international consensus to strengthen copyright management, respect copyright, protect copyright and make good use of copyright. Faced with the brand-new issues emerging in the digital media such as digital rights management, protection and transaction in the new media era, media with strong content in China is increasingly pressing for copyright management. Some media organizations attach great importance to the overall system planning, effective management of the implementation of the copyright strategy, its relevant practices, it is worth learning from.