论文部分内容阅读
身为广州五十铃市场部部长的曲涛可谓是客车行业不可多得的人才。在近几期本刊的发稿中,曲涛建设性地从多个角度论述了客车行业的品牌应该做,其影响力传播深远。前段时间走访国内某客车行业“龙头企业”时,得知曲涛关于品牌的文章特别受到了该公司领导的赞赏。从最早的“品牌屋顶”理论引发其他作者学习探讨,到再论品牌强调企业建设。这一次,曲涛再次提出了“品牌靶向力”的概念,非常值得正困惑于客车行业品牌建设的企业品读。
As the Guangzhou Isuzu Marketing Minister Qu Tao can be described as the bus industry rare talent. In recent issues of this publication, Qu Tao constructs the bus industry brand from multiple perspectives and should make its influence spread far and wide. Some time ago visited a bus industry in the country, “Leading Enterprise”, learned that Qu Tao’s article on the brand was particularly appreciated by the company’s leadership. From the earliest “brand roof” theory lead other authors to learn to discuss the brand again emphasize the construction of enterprises. This time, Qu Tao once again put forward the concept of “brand targeting force”, it is very confused to be confused in the bus industry brand building enterprise product reading.