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上海实业交通电器有限公司(以卜简称实业交通)是一家在桑塔纳轿车国产化过程中发展壮大起来的汽车电器零部件供应厂。1983年时的实业交通是一个国营的交通电器厂,产品结构简单,只生产汽车喇叭、继电器等四种传统产品。经营效益不好。1985年,实业交通现任总经理周佩兰女上接任交通电器厂的厂长,多样化地实施产品战略,走出了一条成功之路。
Shanghai Industrial Transportation Electric Co., Ltd. (to BU referred to as industrial transport) is a Santana car in the process of development and growth of the automotive electrical components supply plant. 1983 when the industrial transport is a state-run traffic electrical plant, the product structure is simple, only the production of car speakers, relays and other four traditional products. Poor management efficiency. In 1985, Zhou Peilan, the current general manager of Industrial Transportation, took over as the director of Traffic Electric Appliance Factory, diversifying its product strategy and out of a successful road.