从上世纪末开始,随着互联网应用的越来越普遍,一系列电子商务平台商应运而生。经过十几年发展,它们共同缔造了一个巨大的商业帝国,其产能与影响是不可估量的。它们的成功,很大程度上在于拥有不断创新的商业模式:机制灵活而开放,市场策略适应市场需要,而且在整个商业模式上,完全能够根据中国形势和市场结构来建立资源配置和业务流程……商业模式的创新,成为中国经济过去十几年快速增长的重要动力。这种依托商业模式创新,来拉动经济强劲发展的态势,也同样适用于高速公路服务区。随着我国高速公路网的逐渐形成 Starting from the end of the last century, with the increasingly widespread use of the Internet, a series of e-commerce platform providers came into being. After more than a decade of development, they have jointly created a huge commercial empire, whose production capacity and impact are incalculable. Their success is due in large part to their innovative business models: flexible and open systems, market strategies adapted to the needs of the market, and complete resource allocation and business processes based on China’s situation and market structure throughout the business model. ... The innovation of the business model has become an important driving force for China’s rapid economic growth in the past decade or so. This relying on business model innovation to stimulate strong economic development situation, the same applies to the highway service area. With the gradual formation of China’s highway network