时值二十世纪末,跨世纪营销大战正方兴未艾,其范围包括多个方面,而尤以汽车、电脑等高科技产品的竞争为烈。 不少企业为参预国际竞争、纷纷成立跨国公司,通过对外直接投资在其他国家和地区设立子公司,从事跨国界的生产、销售和其他经营活动。从六十年代出现跨国公司到现在,已有一万多个跨国公司。 At the end of the 20th century, the cross-century marketing war is just in the ascendant. Its scope includes many aspects, and the competition of high-tech products such as automobiles and computers is fierce. Many companies have participated in international competition, established multinational corporations one after another, set up subsidiaries in other countries and regions through foreign direct investment, and engaged in cross-border production, sales, and other business activities. Since the emergence of multinational corporations in the 1960s, there have been over 10,000 multinational corporations.