针对近年来隐私传播在大众媒体中的兴盛,本文首先从隐私的定义出发,提出隐私之所以成为隐私,是因为它在产生过程中便意味着隐私传播主体与隐私传播客体的存在,提出隐私传播的两个参与者。其实考查了大众文化兴起的背景下的隐私传播主体的变化,分析了他们的隐私传播行为。最后通过对大众传媒市场化背景下的大众媒体的研究,提出第三个参与者,并梳理了三个参与者之间的关系,分析出大众媒体中隐私传播的成因。 In view of the prosperous privacy spread in the mass media in recent years, this paper starts from the definition of privacy, and proposes that privacy becomes privacy because it implies the existence of the subject of privacy communication and the privacy transmission object in the production process, Two participants. In fact, it examines the changes of the main bodies of privacy communication in the context of the rise of mass culture and analyzes their privacy behavior. Finally, through the research on the mass media in the mass media market, we put forward the third participant, sorted out the relationship between the three participants, and analyzed the causes of privacy spread in the mass media.