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近年来,话语分析的范围逐渐由单纯的文字文本扩展到包括图像,音乐等多模态话语文本。而20世纪90年代创立的多模态话语分析理论,为多模式话语分析提供了系统的理论框架。本文尝试运用多模态话语分析理论,从构图意义方面对电视公益广告“将爱心传递下去”进行多模态话语分析,探讨多模态话语分析理论对于电视公益广告话语分析的应用。
In recent years, the scope of discourse analysis gradually expanded from simple text to multi-modal discourse including images and music. The theory of multimodal discourse analysis, which was founded in the 1990s, provides a systematic theoretical framework for multimodal discourse analysis. This paper attempts to use multi-modal discourse analysis theory to analyze multi-modal discourse analysis of television public service ads from the perspective of compositional publicity to explore the application of multimodal discourse analysis theory to the discourse analysis of television public service advertisements.