在现今社会主义市场经济体制下,出版单位已经发生了根本性质的转变,从过去的单一印刷,到现在生产经营的转变,走向了市场。图书市场竞争日益激烈,图书出版编辑如何树立更好的经营意识,提高经营方面的能力,显得极为重要。一个图书出版编辑的经营意识的强弱或者有无,是能否把一本图书变成读者喜欢的刊物的一个重要方面。 Under today’s socialist market economic system, publishing houses have undergone a fundamental change in their nature. From the past single-printing, to the present shift in production and operation, the market has been moving toward a market. With the increasingly fierce competition in the book market, it is extremely important for book editors to establish a better management awareness and improve their management ability. The strength or weakness of a book publisher’s business sense is an important aspect of whether a book can become a reader’s favorite publication.