企业为推销产品做广告,已经不是新鲜事,而由政府花钱,为国家形象做广告,则极为鲜见。去年5月,澳大利亚在亚洲开展的名为“富于创造力的澳大利亚”活动就是一次为国家形象做的广告宣传活动。澳大利亚为何要投巨资进行这样一个活动呢?事情还是要从3年前调查结果说起。1993年,澳大利亚一家研究机构在 It is not new for companies to advertise for the promotion of products. It is extremely rare for the government to spend money to advertise the national image. Last May, Australia’s “Creative Australia” campaign in Asia was an advertising campaign for the country’s image. Why does Australia have to invest heavily in such an activity? It still has to start with the survey results three years ago. In 1993, a research institute in Australia was