先进的企业文化,不仅是企业的精神依托,也是企业持续发展的动力源泉。当今企业的竞争,与其说是产品质量、产品价格的竞争,不如说是企业文化的交锋搏奕和较量,企业文化越来越成为企业综合竞争实力的重要因素。这几年,重视和加强企业文化建设的企业越来越多,但总体来看,不少企业的企业文化建设还处在浅层次的水平上,这些企业往往重视模仿但轻视创新,企业文化建设“缺个性”;思想重视但行动不足,企业文化建设“当插花”;注重形式但忽视内 Advanced corporate culture, not only the spirit of the enterprise backing, but also the source of sustainable development of enterprises. Today’s business competition, not so much the product quality, product price competition, as it is the confrontation of corporate culture and competition, corporate culture has become an increasingly important factor in the overall competitiveness of enterprises. In recent years, more and more enterprises have attached importance to and strengthened the building of their corporate culture. However, on the whole, the corporate culture construction of many enterprises is still at a shallow level. These enterprises often attach importance to imitating but despising innovation and corporate culture Construction “lack of personality ”; ideological importance but lack of action, corporate culture “When the flower arrangement ”; pay attention to the form but neglected