企业社训是日本现代企业经营理念、企业文化的主要表现方式之一。它与代表企业形象的社徽以及鼓舞企业员工士气的社歌一起,共同构成了日本企业文化的重要特色,形成了一种强有力的经营动力。“所谓社是、社训,即是通过简短的语言,来概括企业的目的意识以及使命感”。日本企业的社训名 Corporate social training is one of the main expressions of modern Japanese corporate philosophy and corporate culture. It together with the company emblem representing the corporate image and the community song that inspires the morale of the employees, together constitute an important feature of the Japanese corporate culture, forming a powerful driving force. “The so-called social and social training is to summarize the company’s purpose consciousness and sense of mission through a short language.” Japanese companies’ social training names