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新媒体时代的到来,传统的高效思政工作方式方法已经难以满足新生代大学生身心健康发展的需要。所以本文基于新媒体思维这一角度,首先就高校思政工作中加强新媒体思维应用的必要性进行了分析;其次对当前高校思政工作中新媒体思维应用的现状进行了概述;再次就新媒体思维在高校思政工作人员工作创新中的应用进行了探讨;最后提出了几点浅见。希望通过本文的论述,更好地促进高校思政工作的创新。
The advent of the new media era, the traditional method of efficient ways of thinking and political work has been difficult to meet the needs of new generation of college students physical and mental health development. Therefore, based on the new media thinking, this article first analyzes the necessity of strengthening the application of new media thinking in the ideological and political work in colleges and universities; secondly, it summarizes the current situation of the application of new media thinking in current university ideological and political work; The application of media thinking in the work innovation of the staffs in colleges and universities is discussed. Finally, some humble opinions are put forward. Hope that through the discussion of this article, to better promote the innovation of ideological and political work in colleges and universities.