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当前,公司若能把盈利和社会责任联系在一起,是一件有吸引力并且很时髦的事。如果你能创造出一种具有积极社会效益的商业模式,那就会形成一种多赢的局面,你的股东、雇员还有广大公众都能够受益。几十年来,学者们一直在研究这个饱受争议的问题:公司的财务绩效和社会绩效究竟有联系吗?我和密歇根大学的詹姆斯·沃什分析了在过去35年里对上述问题的167项研究,结论是二者联系并不紧密。
At present, it is an attractive and fashionable company to link profit with social responsibility. If you can create a business model that has positive social benefits, there will be a win-win situation where your shareholders, employees, and the general public can benefit. For decades, scholars have been studying this controversial issue: Is the company’s financial and social performance in real terms linked to it? James Walsh of the University of Michigan and I analyzed 167 of the above questions over the past 35 years Research, the conclusion is that the two are not closely linked.